In response to soaring growth and increased demand from both B2C and eCommerce channels, Apparel Group strategically selected SAVOYE’s cutting-edge solutions to bring precision and speed to its operations. Central to this facility’s transformation is the integration of SAVOYE’s ODATiO Warehouse Management System (WMS) and advanced automation technologies, including the X-PTS Automated Storage and Retrieval System (ASRS). Together, these innovations will not only optimise Apparel Group’s key logistics processes but also reduce reliance on manual intervention, ensuring seamless operations and scalability for future growth.
Nilesh Ved, Group Owner – Apparel Group remarked, “SAVOYE was selected by Apparel Group due to their unparalleled ability to address our unique requirements and challenges with smart integrated solutions. This partnership, while positioning us at the forefront of the logistics landscape, will also future-proof all our operations, enabling us to efficiently address complex supply chain needs. By enhancing our fulfilment capabilities, we aim to deliver superior customer experiences, which are vital to maintaining a competitive edge in the rapidly evolving retail market.”
Alain Kaddoum, Managing Director of SAVOYE Middle East, echoed the sentiment, “We are pleased to announce our partnership with Apparel Group. The Group has several brands and stores across the GCC region and is currently at a pivotal point in its growth journey. Leveraging SAVOYE’s global expertise and local presence, this partnership will ensure that Apparel Group’s distribution operations are future-proof and ready to meet evolving market demands. We look forward to supporting the group’s goals by taking advantage of our wide range of customised automation solutions that combine dense storage and high processing efficiency, powered by SAVOYE’s ODATiO WMS”
This new distribution capability aligns directly with Apparel Group’s commitment to delivering exceptional customer experiences by ensuring products reach stores and customers quickly and efficiently.
From left to right: Saeed Almokhtar: CEO – Konnect Logistics, Rakesh Ratnani: Senior Manager – Distribution Center Apparel Group, Neeraj Teckchandani: CEO – Apparel Group, Nilesh Ved: Group Owner – Apparel Group, Alain Kaddoum: Managing Director – SAVOYE Middle East, Frédéric Zielinski: Managing Director SAVOYE EMEA, John Sassine: Head of Realization – SAVOYE Middle East, Anas Ammoudeh: Regional Software Sales Manager – SAVOYE Middle East
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2,300+ retail stores and 85+ brands on all platforms while employing over 24,000+ multicultural staff.
Apparel Group has not only established a strong presence in the GCC – Bahrain, Qatar, Oman, Kingdom Of Saudi Arabia & Kuwait but also strategically expanded its reach to thriving markets in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Moreover, the company has set clear strategies to venture into promising emerging markets such as Hungary and the Philippines, showcasing its forward-thinking approach.
Apparel Group has curated a diverse portfolio of brands, offering an omni-channel experience. These brands, originating from the USA, Canada, Europe, Australia, and Asia, include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, ALDO, Crocs, Nine West, Calvin Klein, Aéropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. This diverse range reflects the company’s versatility and adaptability.
Apparel Group owes its impressive growth to the vision and guidance of its owners: Founder and Chairwoman Sima Ganwani Ved and Nilesh Ved, both have taken the company from strength to strength since its inception in the last two decades.